SPECIAL CATEGORIES
LOCATION (2019)
SPECIAL CATEGORIES (LOCATION)
Live & Breathe - The Woolmark Company
Good Oil
Winner
| Title: | Live & Breathe |
|---|---|
| Entrant Company: | Good Oil |
| Production Company: | Good Oil |
| Advertising Agency: | TBWA\ Sydney |
| Client: | The Woolmark Company |
| Director: | Nathan Price |
| Director of Photography: | Ginny Loane |
| Production Designer / Art Director: | David Mark Lee |
| Executive Producer: | Sam Long & Juliet Bishop |
| Executive Creative Director: | Andy DiLallo |
| VFX Company: | Alt.VFX |
| Editing Company: | ARC Edit |
| Sound Company: | Squeak E Clean Productions |
| Music Company: | Squeak E Clean Productions |
| Production Services Company: | Radioaktive Film |
| Location: | Kiev |
| Location Manager: | Dima Shevchenko & Yura Zhyzhko |
| Extra Credits: | Head of Production: Lisa Brown Creative Director: Kat Alvarez-Jarratt Creative Director: Doug Hamilton Group Account Director: Camilla Stapley Account Director: Sarah Cornish |
| The challenge: | The brief was to tel the story of a woman in a synthetic word wearing wool. The world briefed was artificial and grey while she lived in a wooden house. |
| The solution: | We came up with the idea to create a neon Soviet Futurism style. We found locations in Eastern Europe that worked for this brief and shot there. We flooded these locations with neon and colour to create a visual spectacle that looked equal parts artificial and decaying. W also changed the character’s journey so that she begins as part of the artificial world and rediscovers wool. Therefore we changed the location of her home - instead of a wooden house, we gave her a cramped, dinghy, artificial looking brutalist apartment. |
